CrawfordTech’s Weekly Reading List: January 20, 2012

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In the news this week we start to look at drupa 2012, one of the largest print trade shows in the world. In fact, we have coverage on Ricoh’s Production Printing Business Group and their outlook for the show and the move Hewlett-Packard is making to create a presence at the show. In other news, the web and print blog from what they think looks at businesses and the inspiration of change for the New Year. Finally, we offer coverage from PrintWeek on a major print and consumer company filing for Chapter 11.

What print vendor is seeking Chapter 11 protection and what does it mean for the industry?

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Tagged marketing print trade shows

CrawfordTech’s Weekly Reading List: November 18, 2011

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This week there is a lot going on in the industry. News has been hitting the wire and the web around the USPS and their loss announcement, a new industry forecast shows digital print growth and we ponder how to make a message that registers. As a bonus we are also including another update from the AFP Consortium on Orphan Application avoidance. The holidays may be around the corner, but business is still charging ahead in the industry.

With year-end around the corner, how does your forecast look for 2012; and will your message register…

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Tagged AFP Forecasts USPS communications marketing printing

CrawfordTech’s Weekly Reading List: November 4, 2011

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It is hard to believe that we are only a couple weeks from the next set of holidays. With U.S. Thanksgiving coming up at the end of the month and then the holiday season in December right around the corner it is a time of year where companies start to close out for the end of the year and look to the future. This is reflected in the news with the reports that the USPS is far from dead, the question is posed on whose voice you are hearing from companies, the inflation spike and the reaction from the printers and GRAPH EXPO 2012 sets their sights on growth.

Is growth the message for the coming year? Read on to see the where the news falls this week…

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Tagged GRAPH EXPO USPS marketing printing

CrawfordTech’s Weekly Reading List: October 21, 2011

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Welcome to this week’s edition of CrawfordTech’s Weekly Reading List. As we looked through the news feeds this week we saw some things that caught our attention. For your Friday reading this week we have 7 ways you can integrate search and email marketing in your line of business, the USPS in the news again with a postal price increase, the wrong places to use QR codes and 10 tips for deploying SharePoint successfully in your organization.

Did using QR codes on Billboards next to a highway make the list? Read on to find out…

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Tagged QR Codes Software USPS marketing

CrawfordTech’s Weekly Reading List: October 14, 2011

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Welcome to another edition of CrawfordTech’s Weekly Reading List. This week we thought it would be a good idea to recap for our new readers why we are putting together this list every week. As a software, services and solutions provider to the print, mail and enterprise content management industries, we feel it is very important to be a part of the community and contribute to it. The ‘reading list’ is made up of articles employees from within the walls of CrawfordTech find relevant to our industry as a whole. These articles can cover everything from marketing to data to best practices in specific industry areas.

This week we have articles on the closing of an influential magazine, United States Postal Service (USPS) privacy concerns, the Swiss Post ‘MyNewspaper’ concept and an article on brain science.

Is brain science like rocket science? Find out after the jump…

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Tagged USPS marketing newspaper print privacy

CrawfordTech’s Weekly Reading List: October 7, 2011

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The first week of October has led to some sad and interesting news coming across the media, blogosphere and twitter. From the loss of a legion in the technology sector to more news on the United States Postal Service and a possible change in the way the CMO position is looked at, we have some bittersweet, but very interesting pieces to share with you this week.

Be sure to click through to read an excellent piece on the late Steve Jobs...

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Tagged Apple Steve Jobs USPS marketing print printing

CrawfordTech’s Weekly Reading List: August 26, 2011

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Can you believe we are at the end of August already? For a lot of people this is a time where summer vacations wind down and school takes off again. If you have been busy in the hustle and bustle you might have missed these ‘must reads’. This week we are featuring 5 tips to help you with QR codes, information on an upcoming industry conference, diapers and a PDF/A update. 

Yes – we said diapers…

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Tagged PDF QR Codes communications marketing multi-channel
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